Think of an SME with which you are familiar or one that you can easily research. Your organization can operate in any market and in any industry. An SME is usually defined as an organization that employs less than 250 employees.
You should choose one organization and describe how your chosen organization uses paid, owned, and earned online communications tactics by using the framework illustrated in the graphic above. Critically evaluate how well you think your chosen organization uses these tactics to communicate its online value proposition to engage with its target audience.