I plan to sell an E-learning course on how to Dropship on online platforms like Amazon, Ebay, Etsy and more. – Essaylink

I plan to sell an E-learning course on how to Dropship on online platforms like Amazon, Ebay, Etsy and more. My business will be selling digital tutorials and instructional media on how to begin a lucrative dropshipping store on the online platform of your choice. Customers will be informed of my course through advertising and engaging content made by my social media accounts for the business. The goal is to bring in $1,000 daily and have all my students make their first $1,000 within a month of working on selling online.  NEED TO ELABORATE ON: Strategies Target Market (be specific) Platform & Tactics (for example, Facebook, LinkedIn, etc.) Implementation Budget Return on Investment  THE GOAL IS FOR THIS BUSINESS TO SCALE IT AS MUCH AS POSSIBLE AND AUTOMATE ALMOST EVERYTHING.   For the assignment, I talked about an E-Learning Business that teaches dropshipping and other high-income skills and promoting exclusively through TikTok. TikTok generates loads of FREE traffic and their algorithm makes it fair game for any video to get views, which makes marketing on there fantastic. It is completely free, it will at minimum generate 80 views, and since we plan on posting 5 times a day that is 400 customers walking into your store per day. If I can sell these courses for $100 a pop and only have a 1% conversion rate that’s still $400 for less than an hour of work, daily. THIS IS THE REAL ASSIGNMENT BELOW Here is the assignment: In module 3, you created your Table of Contents (TOC) for your SMMP(THAT IS WHAT YOU JUST READ)  You will use your TOC as the basis for your complete plan.  You should take each section and expand on the details of that content area.   These sections, when put together, will help you prepare and submit your Social Media Marketing Plan.  Your submission should include plenty of specific details for each content area.  Think of it as if it would be used to implement in a real business. Be sure to cover all the important points of your plan.   Submit your plan in MS Word format. Your plan should include a minimum of 8 pages of content. Pages that MUST be INCLUDED: Cover page (title page) Table of Contents Body of your plan (4-5 pages) Financial Section (your budget) Citations (7-10 sources to support your work, the course book may be 1 source) A few charts or other imagery is always very helpful. The submission will be evaluated for: Content (100 points) Relevance (50 points) Structure (20 points) Readability (30 points) In your SMMP, you MUST include the following nine sections in your plan.  Executive Summary Brief Overview Goals Strategies Target Market (be specific) Platform & Tactics (for example, Facebook, LinkedIn, etc.) Implementation Budget Return on Investment Competitive Analysis (is optional, but preferred). Review this article for a template on TM Hootsuite Blog Article on Target Market  (Links to an external site.) ASSIGNMENT Overview: Review pages 24, 42-43, 169 and others related to determining your target market.   Note the textbook mentions demographic, geographic and psychographic items as part of the process of identifying your target market.  You could interchange the term “Ideal Client” as a similar to target market.   For demographics you could consider items like: Age Location Gender Income level Education level Marital or family status Occupation Ethnic background Religion/Faith   For psychographics you could consider Personality Attitudes Values Interests/hobbies Lifestyles Behavior   Example of Target Market Small businesses can best identify their target markets through market research. For example, a small hardware company may conduct 300 phone surveys among customers in its various markets. The company may ask these consumers to provide information such as age, education, employment status, household size and income. This way, the company can develop profiles of its typical customers. For example, the hardware store’s customers may primarily be men over 35 with incomes over $50,000 per year. The store owner may then run local television commercials that appeal to this particular segment. Small firms also can use warranty cards to obtain demographic and other information about their customers. These cards usually are distributed with new products.   Your Submission: Select your target market criteria, then list those you plan to use for your plan.  Then provide your thoughts on these questions:  Are there enough people who fit my criteria?  Will my target really benefit from my product/service? Will they see a need for it?  Do I understand what drives my target to make decisions?  Can they afford my product/service?  Can I reach them with my message?  Are they easily accessible?

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