i. Introduction a) Introduce the traditional advertising and new media Defined both traditional media and new media Definition of traditional media: Traditional media refers to mediums that are part of our culture for over half a century. These forms include television, radio, print advertisements, and billboards. Definition of new media: Digital media refers to audio, video, and image content that has been encoded. Encoding content involves converting audio and video input into digital media formats. Typically, this includes social networking sites, website advertisements, blogs, vlogs, and podcasts. (Shah, 2017) b) Explain different type of advertising There are 10 primary types of ads: display ads, social media ads, newspapers and magazines, outdoor advertising, radio and podcasts, direct mail and personal sales, video ads, product placement, event marketing and email marketing. ii. The history of traditional advertising a) In different countries how ads effect people The United States, China and Kenya will be 3 countries that I’ll be observe and analysis throughout the paper. 3 countries are total different countries with different culture and national developing phrase, where the U.S is a developed country with full freedom of speech. China is the second largest economic entity in the world, but China has very different culture and social dynamics. Kenya is an African nation that is still fight for overcome poverty. Advertising would be treated and responded by people from these 3 countries. b) Some successful advertising cases Apple, Pepsi and Nike’s advertising strategy in above 3 countries c) Examples of traditional advertising iii. What’s new media iv. Traditional advertising vs New media a) The disadvantages of traditional advertising b) Price: Traditional media buys are usually more expensive than newer forms of advertising. (Ashe-Edmunds,2017) c) Target audience: Target audience: Target audience: Print and broadcast outlets provide media kits with audience demographics, but once a magazine is mailed, a paper is delivered or an ad is broadcast, you don’t know who actually read, saw or viewed your ad. d) Lack of timeliness: Traditional advertising does not allow you to respond to changes in the marketplace as quickly as newer forms of communication. e) New media impact: new media had huge impact on advertising v. Why traditional advertising is still needed a) Exposure b) Audience Traditional media is still relevant in today’s society and will continue to be for many years to come despite the meteoric rise of new media. This is because marketers still use traditional media to reach out to consumers simply because traditional media segments and targets different audiences. The main bulk of revenue for traditional media comes from advertising. (unknown, 2017) vi. Conclusion Both forms of advertising are needed. References Unknown, 2017, Traditional Media is Still Relevant in Today’s Society. Retrieved from: https://www.bartleby.com/essay/Traditional-Media-is-Still-Relevant-in-Todays-PKC558UATC Lauren Lynn, 2017, Examples of Traditional Advertising Retrieved from: https://smallbusiness.chron.com/examples-traditional-advertising-24312.html LaMarco, Nicole, 2017, 10 Kinds of Advertising Retrieved from: https://bizfluent.com/info-7736409-10-kinds-advertising.html
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