Company: Johnson &Johnson Phase 1

• Introduction of the company o Description of the firm and its products o Company history (brief history, critical events, competitors, leadership), including strategic elements of its history o Vision and mission statement o Assessment of mission and vision • External assessment o EFE and CPM with strategic implications o Analysis of competitive position, opportunities, and threats • Internal assessment o IFE with strategic implications o Financial ratio analysis with key conclusions and implications for strategic choice o Overall analysis of internal capabilities and implications for your strategic decisions Phase 2: Internal assessment (continued from Phase 1—include IFE and financial ratios) o Current strategy (brief description of the firm’s current strategies), including current use of technology o SWOT matrix with strategic implications for the company o BCG matrix with strategic implications for the company o Space or other matrices with strategic implications for the company o Possible strategic alternatives o Evaluation of current organizational structure o Recommendation changes (if needed) to the structure, culture (including values), processes,rewards, or technology Phase 3: Strategic analysis, choices, impact, and measurement o Product-positioning map o Evaluation of strategies and objectives to achieve most favorable market position o Description of how you would implement your strategies o Milestones (steps for each major initiative with their timelines o Specific results you want to achieve including market, financial, and product or service goals o Financial projection (minimum three years) o Presentation with audio – see below o Executive summary (While done as a last step, this goes in front of the report, after the index. A final and allencompassing analysis is presented, along with the recommendations that you would make to the firm’s board of directors. This includes identifying what you recommend, and briefly outlining alternatives considered, key implementation steps, and the impact of the implementation on the company’s performance and competitive position) POWERPOINT (3 pages should be used for powerpoint notes): Each slide must contain notes in which you offer insight to the material in the slide and key points the professor should take away from the visual information in the PowerPoint. You should minimize repeating points made in the slide other than emphasizing important components.